Erik Vasquez

What Is Business Administration – Marketing C.S.?

This certificate program generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. It includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing and applications to specific products and markets.

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Occupational Outlook

Depending on job experience and additional education, positions in marketing that have a bright outlook include marketing manager, public relations specialist, retail buyer and sales representative. These positions are projected to experience rapid increases in employment with large numbers of job openings over the next several years or are new and emerging occupations in high-growth industries.

Employment of advertising, promotions and marketing managers is projected to grow up to 15 percent from 2012 to 2022, about as fast as the average occupations. Advertising, promotions and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.

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Business Administration Careers – Marketing

SCC graduates with a certificate in marketing are employed in a broad range of careers including, but not limited to: advertising sales promotion manager, buyer, fashion coordinator, fund raiser, market research analyst, marketing manager, purchasing manager, sales manager, sales representative, sports event planner and telemarketer.

Salary Outlook

In the state of Missouri, people well established in their career earn a mean average of $63,650 per year.
Source: Bureau of Labor Statistics

According to the U.S. Department of Labor, earnings increase significantly as a worker’s degree of education rises. 

Degree Name: Marketing C.S.
Degree or Program: Business Administration
Degree Type: Certificate of Specialization
A Certificate of Specialization in marketing targets people already in the workforce, seeking to improve skills or wanting to obtain new skills. The specialized certificate requires 15 credit hours, no General Education credits and consists of five classes.
General Education Requirements 0
  BUS 101 Introduction to Business 3  
  BUS 230 Principles of Marketing 3
ELECTIVE COURSES: Pick Three (3) 9
  Any ACT   3  
  Any BUS   3
  Any ECO   3

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Success Story

Erik Vasquez

“SCC has made the transition from high school to college a lot easier. I have a great opportunity to do something successful with my life.”

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Business Administration

Program Contact

Joseph Hartnett

Office Coordinator

Ginny Tiller

Office Info

Office Hours

7:30 a.m.-4 p.m.

Office Location

Technology Building, Room 205

Office Phone Number



Certificate Info.

Certificates of Specialization are for people who desire information or skills in a specific area that is usually related to their current job. Students must complete specific program requirements as listed under each program in the catalog. They can usually be completed in a short period of time. The credit hours earned can be applied toward a Certificate of Achievement and/or an Associate of Applied Science degree in the related field, should the student wish to continue study.