This certificate program generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. It includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing and applications to specific products and markets.
Depending on job experience and additional education, positions in marketing that have a bright outlook include marketing manager, public relations specialist, retail buyer and sales representative. These positions are projected to experience rapid increases in employment with large numbers of job openings over the next several years or are new and emerging occupations in high-growth industries.
Employment of advertising, promotions and marketing managers is projected to grow up to 15 percent from 2012 to 2022, about as fast as the average occupations. Advertising, promotions and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.
SCC graduates with a certificate in marketing are employed in a broad range of careers including, but not limited to: advertising sales promotion manager, buyer, fashion coordinator, fund raiser, market research analyst, marketing manager, purchasing manager, sales manager, sales representative, sports event planner and telemarketer.
|Degree Name:||Marketing C.S.|
|Degree or Program:||Business Administration|
|Degree Type:||Certificate of Specialization|
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7:30 a.m.-4 p.m.
Technology Building, Room 205
Certificates of Specialization are for people who desire information or skills in a specific area that is usually related to their current job. Students must complete specific program requirements as listed under each program in the catalog. They can usually be completed in a short period of time. The credit hours earned can be applied toward a Certificate of Achievement and/or an Associate of Applied Science degree in the related field, should the student wish to continue study.