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SCC unveils updated brand; inspires college community to Be Extraordinary
St. Charles Community College publicly announced an updated visual and written brand identity on Aug. 18, its first day of fall 2018 classes. The college initially unveiled its new look to faculty and staff during internal All College Day meetings on Aug. 16.
“It’s important for the public to perceive St. Charles Community College as we perceive ourselves – a fresh, innovative, student-centered college,” said Barbara Kavalier, Ph.D., SCC president. “This re-brand allows us to better reflect our core mission, vision and values in today’s academic environment.”
Prior to this announcement, the college hadn’t updated its brand in an official capacity since 2007.
“Some of the changes you’ll see are fairly substantial, like the college’s new logo and tagline. But we found out through this process that by in large SCC is still the same as it’s been since 1987 – a friendly and welcoming institution with academics and student success at the heart of everything we do,” said Ben Munson, SCC director of marketing.
This re-brand is more than a year in the works and comes at virtually no cost to the college. SCC’s award-winning marketing and communications team completed the project entirely in-house.
A kick-off workshop was held in April 2017 involving community members, college faculty, staff, administrators, students and alumni, to gauge public opinions of the college. “Meeting with such a diverse group of campus and community members got things started in the right direction,” said Brynne Cramer, communications manager at SCC.
Constituents described SCC as flexible and convenient, engaging and enriching, and supportive and student-centric, which the college has since selected as its new brand keywords.
Themes that emerged from the workshop were turned over to the college’s writers and graphic designers who went on to conduct copious amounts of research and drafting to get to the college where it is today.
The college now positions itself as “a smart path to success. We connect students to universities, graduates to meaningful careers and area residents to cultural experiences and lifelong learning. The work we do and the services we provide fuel the local workforce and foster economic stability.”
In addition to the new keywords and positioning statement, the rebranding campaign includes the development of a full visual and written identity with assets such as a logo, color palette, tagline, positioning statement and marketing messages.
The new logo offers a fresh take on the former logo’s repeating triangles, representing action and growth. A subtle wave in the artwork is a nod to the Missouri River, which forms the eastern border of SCC’s service area.
The new brand has already rolled out on the college’s website (stchas.edu), flagpole banners and digital materials. Additional college materials will be revised in the near future, as new supplies are needed and materials are created.
As SCC positions itself for the coming years, the new brand is expected better align college materials with mission, vision and values of the college. It inspires students to Be Extraordinary. Be SCC.