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Definitions – Electronic Communication

Authorized senders

College employees who may send a broadcast e-mail to students or approve a large target group. This would include the College President, Vice Presidents, Deans, Directors, the Student Activities Coordinator, or any of their designees.

Broadcast e-mail

An e-mail sent to all students. This would include a regularly published electronic newsletter compiled and sent by the Marketing and Communications (MAC) Department, as well as separate broadcast e-mails such as urgent notifications.

Content creator

Anyone who creates a broadcast or targeted e-mail. Content creators can initiate and create e-mails but may not necessarily send them.

Institutional Messages

Those messages that would appear to the recipient as having come from the college as an entity, rather than from an individual sender. Some examples are:

• The broadcast Electronic Newsletter
  • Academic program and course information and announcements.
  • Notices and deadlines related to registration, financial aid, library, academic counseling, bookstore, child center, and other campus services.
  • Student organization activities and events.
  • “People in the news” and campus highlights.
  • Cultural arts events and other calendar items.
  • Policies and procedures of the college.
• Notification of campus network outages and other computer-related matters.
• Emergency notices and urgent messages, including class/event cancellations, weather advisories, and health and safety alerts.

Moderator

Designated person who reviews e-mails generated by content creators if there is a question regarding content.

Targeted broadcast e-mail

An e-mail with a message intended for a target student group; for instance, students who have missed a tuition payment deadline.

Target group

A subset of students who have stchas.edu e-mail addresses designated to receive a targeted e-mail. Group lists will be created by the IT Department from addresses or criteria provided by an authorized sender or designee (excluding class rosters). A list of 40 or more recipients requires the approval of an authorized sender.