BUS270: E-Marketing

Online Course Spring: 2008

Dear Student,

Welcome to St. Charles County Community College and "E-Marketing". This course is designed to give you an understanding of the impact of the Internet on traditional methods of marketing. As the Internet has become more and more ubiquitous in business, organizations of all types need to understand how to maximize its potential in their marketing efforts. This course will give you a solid understanding of how the Internet has impacted the traditional "Four Ps" (Product, Price, Place, Promotion) of marketing and provide you with the knowledge to effectively leverage the Internet to market goods and services in today's "e-economy". Additionally strong emphasis will be placed on researching and understanding E-Marketing trends being leveraged by companies today. These trends include but are not limited to Search Engine Marketing, Database Marketing, Online Advertising, Etc.

The online format of this course is designed to give you maximum flexibility in taking the course. A great deal of self-discipline is required as you are expected to complete the assigned work even though we will not have regular class meetings. We will use the computer and Internet for most of our interaction and exchanges so you will need a computer able to access the Internet. I will review this at the MANDATORY ORIENTATION SESSION. You must attend to receive your course password and instructions:

Orientation: Wednesday, January 16 – 6 p.m. – TECH 216

Midterm: Tuesday, March 11 – 6 p.m. – TECH 101

Final: Wednesday, May 7 – 6 p.m. – TECH 202

If you cannot attend the orientation session you must contact me to make alternate arrangements.

The only other times you will have to attend any session in person will be for the Midterm and Final Examination.

You may order the text (E-Marketing 4th Edition; Strauss, El-Ansary, and Frost) for the class from the bookstore either in person, by telephone, or online via computer: www.stchas.edu/bookstore.

We will go over how to use the Internet for this course at the orientation session. If you have ANY questions, write them down, and we will answer them at the orientation session. I look forward to interacting with you in exploring the world of e-marketing.

WebCT courses will not be available to students until 5 working days prior to the start of the semester.

Dan Hugge

Adjunct Faculty, Business & Computer Science Department dhugge@quilogy.com (314-323-7613)