Distance Learning Class Critical Information

BUS-270-N1 E-Marketing

Online Course:  Spring 2013

Dear Student,

Welcome to St. Charles County Community College and "E-Marketing". This course is designed to give you an understanding of the impact of the Internet on traditional methods of marketing. As the Internet has become more and more ubiquitous in business, organizations of all types need to understand how to maximize its potential in their marketing efforts. This course will give you a solid understanding of how the Internet has impacted the traditional "Four Ps" (Product, Price, Place, Promotion) of marketing and provide you with the knowledge to effectively leverage the Internet to market goods and services in today's "e-economy". Additionally strong emphasis will be placed on researching and understanding E-Marketing trends being leveraged by companies today. These trends include but are not limited to Search Engine Marketing, Database Marketing, Online Advertising, Etc.

The online format of this course is designed to give you maximum flexibility in taking the course. A great deal of self-discipline is required as you are expected to complete the assigned work even though we will not have regular class meetings. We will use the computer and Internet for most of our interaction and exchanges so you will need a computer able to access the Internet. I will review this at the

You may order the text (E-Marketing 5th Edition; Strauss and Frost) for the class from the bookstore either in person, by telephone, or online via computer: www.stchas.edu/bookstore. Bookstore hours are listed to the right and on the website.

We will go over how to use the Internet for this course at the orientation session. If you have ANY questions, write them down, and we will answer them at the orientation session. I look forward to interacting with you in exploring the world of e-marketing.

Please click on the link below and take the quiz to learn how well you are suited for online education.

http://stchas.smartermeasure.com

DISTANCE LEARNING TECHNICAL SUPPORT:

For technical support, contact the help desk at 636-922-8555 or e-mail at scchelpdesk@stchas.edu

Dan Hugge,

Adjunct Faculty, Business & Computer Science Department

dhugge@stchas.edu

314-604-3685